This book has completely changed not only my life. It has changed the whole working world. Also for photographers. The 4-Hour Workweek, written by Tim Ferris shows a simple system which helps photographers to become location independent. It also solves some money problems that you know for sure. Here are the top four things I learned from the book:
Definition: What really makes me happy
At first, I figured out what really makes me happy. My biggest dream was to travel the world as a wildlife photographer, doing well paid assignments for National Geographic and Outdoor Photographer.
I wrote down all of the reasons why I couldn’t do this now. Then I wrote down what would happen if everything went wrong and I had to go home and start over. I faced my deepest fears and my biggest desires. And suddenly I began to think in a completely different direction.
Elimination: Getting rid of bulky stuff
I canceled all of my unnecessary bills, and got rid of all of my material things that I did not need, such as excess clothing, furniture, and all the junk I’ve accumulated throughout the years. I ended up throwing, selling, or giving away 90% of the stuff I owned and I’ve never been happier.
Today I only wear Merino wool clothes because it is the best for frequent travelers. I fly only with hand luggage and stow in it even my big telephoto lens.
Automation: Earning money while sitting in the African savannah
This was the hardest part of all. My goal was to be able to travel for 3 months or longer without needing to worry about mail or anything. First I set up all of my bills on autopay. Then I created a fully automated passive income stream which brought me money permanently. This move made me independent of National Geographic or other clients. I earned money even if I did not sell a single photo.
I choosed Affiliate Marketing as my business model and tried to sell products from Clickbank. It was a mess. I didn´t sell one single piece and made no single cent from it. Until I decided to buy a course from the the owners themselves. Clickbank University is a training center and community on how to create your own info products to sell online. You can also learn how to market other people’s products via affiliate marketing. The quality of training is very high, and the community is somewhat active. The price is quite high but not unreasonable for what you get.
Today I run several websites which sell products from Clickbank on autopilot. I can literally sit in the African savannah, photograph cheetahs and lions and don´t have to worry about money.
Liberation: Travel the world with a higher purpose
The methods shown above made me able to work location independent, to travel the world and to photograph wildlife in every imaginable country. But if you make pictures of lions just because they are there you´ll get bored no later than in two weeks. This is why Tim Ferris recommends you to have a higher purpose.
You can find that purpose by asking a few why questions. Let me show you an example:
My goal: I want to travel the world.
Why? Because I want photograph big cats and other predators.
Why? Because I want sell the pictures to National Geographic.
Why? Because I want to reach a bigger audience.
Why? Because I want to show that the big cats are threatened with extinction.
Why? Because I want save them from extinction.
Finding a higher purpose has set me apart from most wildlife photographers. And it gave me a reason for further steps and new business opportunities. At the moment I build a wildlife photography school. Why? Because I can´t save the big cats alone. I have to train other photographers and I have to show them my methods in its entirety. Together we may reach the big goal.